Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm
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Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 1Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 2Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 3Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 4Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 5Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 6Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 7Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 8Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 9Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 10Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm 11
Rolex

Rolex Datejust Full Set 31mm 68278 President 18K Yellow Gold Watch 31mm

Deal Score25
$21,680
42.2% above fair value · Flyback
Box & PapersCondition: Fair

Why This Score?

Poor deal: complete set (box & papers), condition concerns.

Key Drivers
Complete set (box & papers)
Condition concerns
Priced above market
Low seller reputation score

The model prioritized pricing data from 5 comparable sales over a 365-day window. Limited data may reduce accuracy.

Est. Service Cost$1,040–$1,560

Service recommended every 5–7 years. This reference is ~43 years old. Vintage premium applied. (market estimate)

Market Intelligence

WAITPrice is within normal range of recent history.
Supply (7d)
EXPANDING
23 active
Dealer Premium
+106.9%
dealers 106.9% above eBay sold

Active Listing Prices23 listings

Watch Specs

luxurydressmidsize
31mm
Diameter
37mm
Lug to Lug
11mm
Thickness
16mm
Lug Width
Caliber
2135
Movement
Automatic
Crystal
Sapphire
Power Reserve
42h
Case Material
yellow_gold
Dial
champagne
Strap
bracelet
MSRP:
$18,000
Introduced:
1983

Perceived Size

How it wears, not just how it measures

~38mm

vs 37mm L2L

Compact (36mm)Substantial (60mm)

curved lugs hug the wrist, reducing perceived overhang

11mm case thickness adds +1.7mm wrist presence

Will this fit your wrist?

Slide to your wrist circumference to see the fit diagram.

Wrist circumference17 cm
12cm17cm (avg)22cm

Sold Comps (180 days)

2 sold in 90 days (all conditions)
NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price
Rolex 68278 Price & Deals | Pre-Owned | Flyback