Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr
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Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 1Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 2Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 3Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 4Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 5Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 6Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 7Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 8Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 9Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 10Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr 11
Rolex

Rolex President Datejust 31mm Blue Dial Yellow Gold Watch 68278 Box/Apr

Deal Score27
$19,890
30.4% above fair value · Flyback
Watch OnlyCondition: Fair

Why This Score?

Poor deal: moderate seller reputation, priced above market. Score would improve with a lower asking price..

Key Drivers
Moderate seller reputation
Priced above market
Watch only (no box or papers)
Condition concerns

The model prioritized pricing data from 5 comparable sales over a 365-day window. Limited data may reduce accuracy.

Est. Service Cost$1,040–$1,560

Service recommended every 5–7 years. This reference is ~43 years old. Vintage premium applied. (market estimate)

Market Intelligence

WAITPrice is within normal range of recent history.
Supply (7d)
EXPANDING
20 active
Dealer Premium
+67.5%
dealers 67.5% above eBay sold

Active Listing Prices20 listings

Watch Specs

luxurydressmidsize
31mm
Diameter
37mm
Lug to Lug
11mm
Thickness
16mm
Lug Width
Caliber
2135
Movement
Automatic
Crystal
Sapphire
Power Reserve
42h
Case Material
yellow_gold
Dial
champagne
Strap
bracelet
MSRP:
$18,000
Introduced:
1983

Perceived Size

How it wears, not just how it measures

~38mm

vs 37mm L2L

Compact (36mm)Substantial (60mm)

curved lugs hug the wrist, reducing perceived overhang

11mm case thickness adds +1.7mm wrist presence

Will this fit your wrist?

Slide to your wrist circumference to see the fit diagram.

Wrist circumference17 cm
12cm17cm (avg)22cm

Sold Comps (180 days)

2 sold in 90 days (all conditions)
NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price
Rolex 68278 Price & Deals | Pre-Owned | Flyback