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Rolex
Rolex Datejust 31 White Gold Steel Azzurro Blue Floral Jubilee Diamond 278384RBR
Deal Score
$24,999250% above MSRP (MSRP $7,150)
Flyback: est. $6,349–$16,324
Box & PapersNew / Unworn
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Catalog Mismatch
Seller title suggests gold but catalog lists this reference as stainless steel. Verify material with seller before purchasing.
Why This Score?
Poor deal: complete set (box & papers), moderate seller reputation. Score would improve with a lower asking price..
Key Drivers
Complete set (box & papers)
Moderate seller reputation
Priced well above market
The model prioritized pricing data from 198 comparable sales over a 90-day window.
Est. Service Cost$800–$1,200
Service recommended every 5–7 years. This reference is ~10 years old. (market estimate)
Market Intelligence
WAITPrice is within normal range of recent history.
Supply (7d)
EXPANDING
857 active
Dealer Premium
+22.6%
dealers 22.6% above eBay sold
Active Listing Prices857 listings
Watch Specs
dresssteel41mm
- 41mm
- Diameter
- 47.6mm
- Lug to Lug
- 12mm
- Thickness
- 21mm
- Lug Width
- Caliber
- 3235
- Movement
- Automatic
- Crystal
- Sapphire
- Power Reserve
- 70h
- Case Material
- stainless steel
- Dial
- blue
- Strap
- bracelet
- MSRP:
- $7,150
- Introduced:
- 2016
Perceived Size
How it wears, not just how it measures
~47mm
vs 48mm L2L
Compact (36mm)Substantial (60mm)
↓ downturned lugs hug the wrist, reducing perceived overhang
↑ 12mm case thickness adds +1.8mm wrist presence
Will this fit your wrist?
Slide to your wrist circumference to see the fit diagram.
Wrist circumference17 cm
12cm17cm (avg)22cm
Sold Comps (180 days)
205 sold in 90 days (all conditions)NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price