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Rolex
2023 Rolex Datejust 31 Midsize Fluted Blue Roman Dial Steel Jubilee 278274 Card
Deal Score
$12,849.99
16.1% above fair value · Flyback
Watch OnlyCondition: Very Good
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Catalog Mismatch
Seller title suggests steel but catalog lists this reference as steel / white gold. Verify material with seller before purchasing.
Why This Score?
Poor deal: moderate seller reputation, good condition. Score would improve with a lower asking price..
Key Drivers
Moderate seller reputation
Good condition
Priced above market
Watch only (no box or papers)
The model prioritized pricing data from 12 comparable sales over a 90-day window.
Est. Service Cost$800–$1,200
Service recommended every 5–7 years. This reference is ~6 years old. (market estimate)
Market Intelligence
WAITPrice is within normal range of recent history.
Supply (7d)
EXPANDING
136 active
Dealer Premium
+25.3%
dealers 25.3% above eBay sold
Active Listing Prices136 listings
Watch Specs
ladies
- 31mm
- Diameter
- 37.5mm
- Lug to Lug
- 10.5mm
- Thickness
- 17mm
- Lug Width
- Caliber
- 2236
- Movement
- Automatic
- Crystal
- Sapphire
- Power Reserve
- 55h
- Case Material
- steel / white gold
- Dial
- blue
- Strap
- bracelet
- MSRP:
- $9,500
- Introduced:
- 2020
Perceived Size
How it wears, not just how it measures
~37mm
vs 38mm L2L
Compact (36mm)Substantial (60mm)
↓ downturned lugs hug the wrist, reducing perceived overhang
↑ 10.5mm case thickness adds +1.6mm wrist presence
Will this fit your wrist?
Slide to your wrist circumference to see the fit diagram.
Wrist circumference17 cm
12cm17cm (avg)22cm
Sold Comps (180 days)
12 sold in 90 days (all conditions)NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price