Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R...
1 / 11
Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 1Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 2Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 3Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 4Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 5Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 6Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 7Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 8Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 9Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 10Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R... 11
Rolex

Rolex Datejust 31, 178274, Steel & White Gold, Blue Dial, Jubilee Bracelet, R...

Deal Score36
$13,282.5
Flyback: est. $8,856–$13,736
Watch OnlyCondition: Very Good

Why This Score?

Poor deal: moderate seller reputation, condition concerns.

Key Drivers
Moderate seller reputation
Condition concerns
Priced above market
Watch only (no box or papers)

The model prioritized pricing data from 51 comparable sales over a 90-day window.

Est. Service Cost$800–$1,200

Service recommended every 5–7 years. This reference is ~21 years old. (market estimate)

Market Intelligence

WAITPrice is within normal range of recent history.
Supply (7d)
EXPANDING
86 active
Dealer Premium
-5.1%
dealers 5.1% below eBay sold

Active Listing Prices86 listings

Watch Specs

ladies
31mm
Diameter
37mm
Lug to Lug
10.5mm
Thickness
17mm
Lug Width
Caliber
2235
Movement
Automatic
Crystal
Sapphire
Power Reserve
55h
Case Material
steel / white gold
Dial
purple
Strap
bracelet
MSRP:
$8,500
Introduced:
2005

Perceived Size

How it wears, not just how it measures

~38mm

vs 37mm L2L

Compact (36mm)Substantial (60mm)

curved lugs hug the wrist, reducing perceived overhang

10.5mm case thickness adds +1.6mm wrist presence

Will this fit your wrist?

Slide to your wrist circumference to see the fit diagram.

Wrist circumference17 cm
12cm17cm (avg)22cm

Sold Comps (180 days)

54 sold in 90 days (all conditions)
NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price
Rolex 178274 Price & Deals | Pre-Owned | Flyback