Rolex Datejust 278274 31 'Ladies' Stainless Steel Blue Roman Numerals Dial
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Rolex Datejust 278274 31 'Ladies' Stainless Steel Blue Roman Numerals Dial 1Rolex Datejust 278274 31 'Ladies' Stainless Steel Blue Roman Numerals Dial 2Rolex Datejust 278274 31 'Ladies' Stainless Steel Blue Roman Numerals Dial 3Rolex Datejust 278274 31 'Ladies' Stainless Steel Blue Roman Numerals Dial 4Rolex Datejust 278274 31 'Ladies' Stainless Steel Blue Roman Numerals Dial 5Rolex Datejust 278274 31 'Ladies' Stainless Steel Blue Roman Numerals Dial 6Rolex Datejust 278274 31 'Ladies' Stainless Steel Blue Roman Numerals Dial 7Rolex Datejust 278274 31 'Ladies' Stainless Steel Blue Roman Numerals Dial 8
Rolex

Rolex Datejust 278274 31 'Ladies' Stainless Steel Blue Roman Numerals Dial

Deal Score14
$14,97058% above MSRP (MSRP $9,500)
Flyback: est. $10,234–$12,534
Box & PapersNew / Unworn

Catalog Mismatch

Seller title suggests steel but catalog lists this reference as steel / white gold. Verify material with seller before purchasing.

Why This Score?

Poor deal: complete set (box & papers), moderate seller reputation. Score would improve with a lower asking price..

Key Drivers
Complete set (box & papers)
Moderate seller reputation
Priced above market
Condition concerns

The model prioritized pricing data from 12 comparable sales over a 90-day window.

Est. Service Cost$800–$1,200

Service recommended every 5–7 years. This reference is ~6 years old. (market estimate)

Market Intelligence

WAITPrice is within normal range of recent history.
Supply (7d)
EXPANDING
131 active
Dealer Premium
+25.3%
dealers 25.3% above eBay sold

Active Listing Prices131 listings

Watch Specs

ladies
31mm
Diameter
37.5mm
Lug to Lug
10.5mm
Thickness
17mm
Lug Width
Caliber
2236
Movement
Automatic
Crystal
Sapphire
Power Reserve
55h
Case Material
steel / white gold
Dial
blue
Strap
bracelet
MSRP:
$9,500
Introduced:
2020

Perceived Size

How it wears, not just how it measures

~37mm

vs 38mm L2L

Compact (36mm)Substantial (60mm)

downturned lugs hug the wrist, reducing perceived overhang

10.5mm case thickness adds +1.6mm wrist presence

Will this fit your wrist?

Slide to your wrist circumference to see the fit diagram.

Wrist circumference17 cm
12cm17cm (avg)22cm

Sold Comps (180 days)

12 sold in 90 days (all conditions)
NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price
Rolex 278274 Price & Deals | New | Flyback