Rolex Datejust 31mm White Roman Smooth Oyster 2026 Unworn 278240
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Rolex Datejust 31mm White Roman Smooth Oyster 2026 Unworn 278240 1Rolex Datejust 31mm White Roman Smooth Oyster 2026 Unworn 278240 2Rolex Datejust 31mm White Roman Smooth Oyster 2026 Unworn 278240 3Rolex Datejust 31mm White Roman Smooth Oyster 2026 Unworn 278240 4Rolex Datejust 31mm White Roman Smooth Oyster 2026 Unworn 278240 5Rolex Datejust 31mm White Roman Smooth Oyster 2026 Unworn 278240 6Rolex Datejust 31mm White Roman Smooth Oyster 2026 Unworn 278240 7
Rolex

Rolex Datejust 31mm White Roman Smooth Oyster 2026 Unworn 278240

Deal Score33
$10,30037% above MSRP (MSRP $7,500)
Flyback: est. $6,906–$11,542
Box & PapersNew / Unworn

Why This Score?

Poor deal: complete set (box & papers), good condition. Score would improve with a lower asking price..

Key Drivers
Complete set (box & papers)
Good condition
Moderate seller reputation
Priced above market

The model prioritized pricing data from 19 comparable sales over a 90-day window.

Est. Service Cost$800–$1,200

Service recommended every 5–7 years. This reference is ~6 years old. (market estimate)

Market Intelligence

WAITPrice is within normal range of recent history.
Supply (7d)
EXPANDING
69 active
Dealer Premium
-1.5%
dealers 1.5% below eBay sold

Active Listing Prices69 listings

Watch Specs

ladies
31mm
Diameter
37.5mm
Lug to Lug
10.5mm
Thickness
17mm
Lug Width
Caliber
2236
Movement
Automatic
Crystal
Sapphire
Power Reserve
55h
Case Material
stainless steel
Dial
silver
Strap
bracelet
MSRP:
$7,500
Introduced:
2020

Perceived Size

How it wears, not just how it measures

~38mm
Compact (36mm)Substantial (60mm)

Will this fit your wrist?

Slide to your wrist circumference to see the fit diagram.

Wrist circumference17 cm
12cm17cm (avg)22cm

Sold Comps (180 days)

20 sold in 90 days (all conditions)
NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price
Rolex 278240 Price & Deals | New | Flyback