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Rolex
Rolex Datejust 68278 18k Yellow Gold President Champagne Dial Auto Unisex 31mm
Deal Score
$14,995
1.7% below fair value · Flyback
Watch OnlyCondition: Fair
Why This Score?
Poor deal: moderate seller reputation, condition concerns.
Key Drivers
Moderate seller reputation
Condition concerns
Priced above market
Watch only (no box or papers)
The model prioritized pricing data from 5 comparable sales over a 365-day window. Limited data may reduce accuracy.
Est. Service Cost$1,040–$1,560
Service recommended every 5–7 years. This reference is ~43 years old. Vintage premium applied. (market estimate)
Market Intelligence
WAITPrice is within normal range of recent history.
Supply (7d)
EXPANDING
20 active
Dealer Premium
+67.5%
dealers 67.5% above eBay sold
Active Listing Prices20 listings
Watch Specs
luxurydressmidsize
- 31mm
- Diameter
- 37mm
- Lug to Lug
- 11mm
- Thickness
- 16mm
- Lug Width
- Caliber
- 2135
- Movement
- Automatic
- Crystal
- Sapphire
- Power Reserve
- 42h
- Case Material
- yellow_gold
- Dial
- champagne
- Strap
- bracelet
- MSRP:
- $18,000
- Introduced:
- 1983
Perceived Size
How it wears, not just how it measures
~38mm
vs 37mm L2L
Compact (36mm)Substantial (60mm)
↓ curved lugs hug the wrist, reducing perceived overhang
↑ 11mm case thickness adds +1.7mm wrist presence
Will this fit your wrist?
Slide to your wrist circumference to see the fit diagram.
Wrist circumference17 cm
12cm17cm (avg)22cm
Sold Comps (180 days)
2 sold in 90 days (all conditions)NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price