Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT
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Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT 1Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT 2Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT 3Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT 4Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT 5Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT 6Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT 7Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT 8Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT 9
Rolex

Rolex Datejust 68278 31mm 18K Solid Yellow Gold White Roman President Watch MINT

Deal Score27
$19,995
31.1% above fair value · Flyback
Watch OnlyCondition: Fair

Why This Score?

Poor deal: moderate seller reputation, priced above market. Score would improve with a lower asking price..

Key Drivers
Moderate seller reputation
Priced above market
Watch only (no box or papers)
Condition concerns

The model prioritized pricing data from 5 comparable sales over a 365-day window. Limited data may reduce accuracy.

Est. Service Cost$1,040–$1,560

Service recommended every 5–7 years. This reference is ~43 years old. Vintage premium applied. (market estimate)

Market Intelligence

WAITPrice is within normal range of recent history.
Supply (7d)
EXPANDING
20 active
Dealer Premium
+67.5%
dealers 67.5% above eBay sold

Active Listing Prices20 listings

Watch Specs

luxurydressmidsize
31mm
Diameter
37mm
Lug to Lug
11mm
Thickness
16mm
Lug Width
Caliber
2135
Movement
Automatic
Crystal
Sapphire
Power Reserve
42h
Case Material
yellow_gold
Dial
champagne
Strap
bracelet
MSRP:
$18,000
Introduced:
1983

Perceived Size

How it wears, not just how it measures

~38mm

vs 37mm L2L

Compact (36mm)Substantial (60mm)

curved lugs hug the wrist, reducing perceived overhang

11mm case thickness adds +1.7mm wrist presence

Will this fit your wrist?

Slide to your wrist circumference to see the fit diagram.

Wrist circumference17 cm
12cm17cm (avg)22cm

Sold Comps (180 days)

2 sold in 90 days (all conditions)
NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price
Rolex 68278 Price & Deals | Pre-Owned | Flyback