Rolex Lady Datejust 28mm Stainless Steel and Everose Gold 279171 MOP Diamond Jubilee
Rolex

Rolex Lady Datejust 28mm Stainless Steel and Everose Gold 279171 MOP Diamond Jubilee

Deal Score15
$22,48095% above MSRP (MSRP $11,500)
Flyback: est. $14,422–$21,223
Box & PapersNew / Unworn

Why This Score?

Poor deal: complete set (box & papers), high seller reputation. Score would improve with a lower asking price..

Key Drivers
Complete set (box & papers)
High seller reputation
Priced above market
Condition concerns

The model prioritized pricing data from 47 comparable sales over a 90-day window.

Est. Service Cost$800–$1,200

Service recommended every 5–7 years. This reference is ~11 years old. (market estimate)

Market Intelligence

WAITPrice is within normal range of recent history.
Supply (7d)
EXPANDING
81 active
Dealer Premium
+15.1%
dealers 15.1% above eBay sold

Active Listing Prices81 listings

Watch Specs

ladies
28mm
Diameter
34mm
Lug to Lug
10.5mm
Thickness
13mm
Lug Width
Caliber
2236
Movement
Automatic
Crystal
Sapphire
Power Reserve
55h
Case Material
Steel/Everose Gold
Dial
Chocolate
Strap
Jubilee Bracelet
MSRP:
$11,500
Introduced:
2015

Perceived Size

How it wears, not just how it measures

~35mm

vs 34mm L2L

Compact (36mm)Substantial (60mm)

curved lugs hug the wrist, reducing perceived overhang

10.5mm case thickness adds +1.6mm wrist presence

Will this fit your wrist?

Slide to your wrist circumference to see the fit diagram.

Wrist circumference17 cm
12cm17cm (avg)22cm

Sold Comps (180 days)

49 sold in 90 days (all conditions)
NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price
Rolex 279171 Price & Deals | New | Flyback