New Rolex Datejust 31mm Two-Tone White Roman Dial 278243 Full Set 2026
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New Rolex Datejust 31mm Two-Tone White Roman Dial 278243 Full Set 2026 1New Rolex Datejust 31mm Two-Tone White Roman Dial 278243 Full Set 2026 2New Rolex Datejust 31mm Two-Tone White Roman Dial 278243 Full Set 2026 3New Rolex Datejust 31mm Two-Tone White Roman Dial 278243 Full Set 2026 4New Rolex Datejust 31mm Two-Tone White Roman Dial 278243 Full Set 2026 5New Rolex Datejust 31mm Two-Tone White Roman Dial 278243 Full Set 2026 6New Rolex Datejust 31mm Two-Tone White Roman Dial 278243 Full Set 2026 7New Rolex Datejust 31mm Two-Tone White Roman Dial 278243 Full Set 2026 8
Rolex

New Rolex Datejust 31mm Two-Tone White Roman Dial 278243 Full Set 2026

278243
Deal Score23
$16,772.2560% above MSRP (MSRP $10,500)
Flyback: fair value est. $7,078
Box & PapersNew / Unworn

Why This Score?

Poor deal: complete set (box & papers), good condition. Score would improve with a lower asking price..

Key Drivers
Complete set (box & papers)
Good condition
Priced above market
Low seller reputation score

The model prioritized pricing data from 1 comparable sales over a 365-day window.

Market Intelligence

WAITPrice is within normal range of recent history.
Supply (7d)
STABLE
9 active

Active Listing Prices9 listings

Watch Specs

luxurydressmidsize
31mm
Diameter
37mm
Lug to Lug
11mm
Thickness
16mm
Lug Width
Caliber
2236
Movement
Automatic
Crystal
Sapphire
Power Reserve
55h
Case Material
two_tone_gold_steel
Dial
olive_green
MSRP:
$10,500
Introduced:
2018

Perceived Size

How it wears, not just how it measures

~39mm

vs 37mm L2L

Compact (36mm)Substantial (60mm)

11mm case thickness adds +1.7mm wrist presence

Will this fit your wrist?

Slide to your wrist circumference to see the fit diagram.

Wrist circumference17 cm
12cm17cm (avg)22cm

Sold Comps (180 days)

1 sold in 90 days (all conditions)
NewFull SetBox OnlyPapers OnlyWatch OnlyAsking Price